Co-op advertising is a partnership between a manufacturer and a retailer or dealer where the manufacturer helps cover the cost of advertising to promote their products.

It helps local businesses build brand awareness, gain credibility, and reach their target audience through trusted sources, increasing visibility and customer trust.

Traditional advertising is typically funded and managed solely by the retailer, while co-op advertising involves cost-sharing with the manufacturer and adheres to specific brand guidelines.

Include a clear and concise message, a strong value proposition, supporting data, and a call to action. Make sure to tailor your pitch to the specific media outlet you’re contacting.

Manufacturers provide guidelines and financial support to retailers, allowing them to advertise the manufacturer’s products while sharing the costs. Retailers submit proof of their advertising expenses to the manufacturer for reimbursement.

The timeline can vary, but typically a custom website takes 6-12 weeks to develop, depending on the complexity of the project.

Follow the manufacturer’s guidelines closely, create compelling ads tailored to your local market, and leverage digital channels to increase reach and engagement.

Media outreach involves reaching out to journalists, bloggers, and influencers to secure coverage for your business. Media placement refers to getting your content or advertisements placed in relevant media outlets.

It reduces the retailer’s advertising costs, provides access to the manufacturer’s marketing materials, and creates brand consistency while reaching a broader audience.